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Who We Are

Mark Overton B.Sci, MBA
Founder and Principal

Mark has been a Director and Principal Consultant at Ideology for ten years. With both science and business qualifications and an extensive 35 years of experience working in both public and private business in the health sector, general management, consulting and professional service roles he is able to pass on a depth of experience and knowledge to businesses he works with.

He has worked with major public hospitals, Federal government, small and medium private businesses, medical research institutions, professional associations and has consulted to many hundreds of small to medium businesses across Australia and lectured at universities. Mark has also been at various times designed artificial legs, cleaned windows, assembled packing cases and worked in a scrap metal yard. he has a great empathy and understanding of business from the ground up.

His many interests include philosophy, wine (often together), fly fishing and weekends away in the bush.


  • 20 years experience in health business management, consulting and general business operations

  • Business Manager – ProVision

  • General Manager – Eyecare Partners

  • Director – Ideology Consulting

  • 20 years as a practicing health professional and service manager

  • Business growth and profitability improvement

  • Strategy development, planning, budgeting and opportunity identification

  • Owner/manager mentoring and support

  • People and performance management experience

  • Practice performance analysis

  • Quality management and accreditation

  • Health practice management

  • Post-graduate and professional education

  • University undergraduate and professional lecturing and education

  • Health and professional services management


  • Master of Business Administration (MBA)

  • Macquarie Graduate School of Management, Leadership, Strategy & Change Management

  • Bachelor of Science

  • Diploma of Applied Science

Lakefield River, Cape York, QLD
Lakefield River Crossing, Cape York, QLD
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