© 2018 by Ideology Consulting. Proudly created with Wix.com

November 26, 2019

For optometry practice owners, getting marketing right can mean the difference between rapid growth and stagnancy.


Some optometry practices achieved good growth. Many practices experienced little or no growth in the 2019 Financial Year and are wondering what they did w...

November 19, 2019

One sure way to mess up the profitability of your business is to rely on discounting your products and services to increase sales.

Discounts come in two basic forms:

  • The charity discount – usually given to pensioners, friends, and anyone else who asks for it.

  • T...

October 1, 2019

It was not so long ago that operating a profitable optometry practice was relatively easy. Most optometry businesses provided a service that was in demand, our patients were prepared to buy our products and services provided we had some sort of relationship between qua...

February 22, 2019

Everyone knows the trigger that kicks off a buying event for a patient. The patient identifies a problem or a deficit that is causing an issue for them and they go out to seek a solution.

We also know how this scenario ends.

The patient identifies and purchases services...

November 26, 2018

It is quite possible in the current competitive environment for your business to fail. So what do we need to look out for to avoid the prospect of failure or decline?

Businesses can go backwards when:

1. They don’t maintain - law of entropy. Natural move to a state of di...

July 19, 2018

What Do You Want to Be?

Pull up the pants and tighten your belt. We are talking strategy. To conceptualise your direction, you need to answer the following two questions:

  • What unique skills do I possess that set me apart from other practitioners?

  • What areas of o...