Four Marketing Mistakes That Set You Up For Failure
For optometry practice owners, getting marketing right can mean the difference between rapid growth and stagnancy. Some optometry...
How To Mess Up Your Profitability
One sure way to mess up the profitability of your business is to rely on discounting your products and services to increase sales....
When the Competition is Hot
It was not so long ago that operating a profitable optometry practice was relatively easy. Most optometry businesses provided a service...
Creating Value for Patients
Everyone knows the trigger that kicks off a buying event for a patient. The patient identifies a problem or a deficit that is causing an...
Practices Fail When...
It is quite possible in the current competitive environment for your business to fail. So what do we need to look out for to avoid the...
The Great Optometry Dream
What Do You Want to Be? Pull up the pants and tighten your belt. We are talking strategy. To conceptualise your direction, you need to...
Behavioural Optometry, Dyslexia and Autism – Let’s Get It Straight
Every now and then an article of paper is published which claims to prove that Behavioural optometry is of no value in treating dyslexia...
Profit in Practice
Everybody wants a more profitable practice, but how to achieve it is the question? Profit is the money left over after you have paid all...
Are You A Dinosaur?
Strategy guru Professor Gary Hamel suggested in Harvard Business Review (1) that “Successful companies, particularly those in benign...
Smart Pricing - Get It Right
University researchers in the USA have found that most purchasers of products or services do not have any idea what the price of the...
