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November 19, 2019

One sure way to mess up the profitability of your business is to rely on discounting your products and services to increase sales.

Discounts come in two basic forms:

  • The charity discount – usually given to pensioners, friends, and anyone else who asks for it.

  • T...

October 1, 2019

It was not so long ago that operating a profitable optometry practice was relatively easy. Most optometry businesses provided a service that was in demand, our patients were prepared to buy our products and services provided we had some sort of relationship between qua...

February 22, 2019

Everyone knows the trigger that kicks off a buying event for a patient. The patient identifies a problem or a deficit that is causing an issue for them and they go out to seek a solution.

We also know how this scenario ends.

The patient identifies and purchases services...

November 26, 2018

It is quite possible in the current competitive environment for your business to fail. So what do we need to look out for to avoid the prospect of failure or decline?

Businesses can go backwards when:

1. They don’t maintain - law of entropy. Natural move to a state of di...

July 19, 2018

What Do You Want to Be?

Pull up the pants and tighten your belt. We are talking strategy. To conceptualise your direction, you need to answer the following two questions:

  • What unique skills do I possess that set me apart from other practitioners?

  • What areas of o...

Every now and then an article of paper is published which claims to prove that Behavioural optometry is of no value in treating dyslexia or autism, or both.

Here’s the thing – behavioural optometrists don’t treat dyslexia or autism.

What they do try to improve, through t...

April 5, 2018

Everybody wants a more profitable practice, but how to achieve it is the question? Profit is the money left over after you have paid all the practice operating expenses and paid yourself a salary. There are two basic ways to improve profits. You either increase income...

March 15, 2018

Strategy guru Professor Gary Hamel suggested in Harvard Business Review (1) that “Successful companies, particularly those in benign environments, find it extraordinarily difficult to reinvent their business models. They can often experience prolonged reversals of fort...

February 27, 2018

University researchers in the USA have found that most purchasers of products or services do not have any idea what the price of the things they buy should be.

This should be a major problem for our patients when buying frames, lenses and other products. They have sever...

February 16, 2018

It would be nice if there were one simple solution to all our practice problems.......a magic bullet that would improve sales and profitability. Sometimes we can get a win and a particular strategy will make a big difference to our practice, but more often than not it’...

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