Everybody wants a more profitable practice, but how to achieve it is the question? Profit is the money left over after you have paid all the practice operating expenses and paid yourself a salary. There are two basic ways to improve profits. You either increase income or decrease expenses. The opportunity to decrease expenses is rather limited so the best way to increase profit is to increase income. Increasing income in a competitive market is determined by how well your practice is structured, planned and managed. There are some essential elements that need to be in place or developed if your practice is to achieve it potential. Without these there is no point in developing a clever market
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