Strategy guru Professor Gary Hamel suggested in Harvard Business Review (1) that “Successful companies, particularly those in benign environments, find it extraordinarily difficult to reinvent their business models. They can often experience prolonged reversals of fortune when paradigm busting change occurs”. Could this be your business? Absolutely. What if we have an event like the Swiss watch industry with digital watches, or Kodak and digital photography?. How would we manage that change? Are our businesses at risk? Yes they are. Always. It is easy to assume that business models are immortal, particularly in an environment like optometry where stability is the norm and life cycles are lon
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